December 14th, 2011

Taking a Break to Give Others a Break During the Holidays

BNO_Jackets2[2]

‘Tis the season to think of others and we found three very worthy causes to help out: the United Way of Northern New Jersey’s “2011 Gifts of the Season,” the “One Warm Coat” charity, and a program run by one of our corporate clients, Spex, which answers letters sent to Santa Claus by underprivileged families.

We were thrilled to help a mother of four fulfill her children’s Christmas wishes. The second program, United Way’s Gifts of the Season, collects toys for children who otherwise would receive nothing this Christmas. Many in our staff were quick to respond with beautiful toys. We also managed to collect 56 winter coats and donated them to  One Warm Coat.

Responses like this from our employees never fail to give us the warm fuzzies, especially during the holidays. Thanks to all who gave someone a break this holiday season.

SHARE:
December 9th, 2011

BNO Takes on the J&J Global Invitational!

Invitatational Film Crew

It’s December, so we just wrapped the Johnson & Johnson Global Invitational for 2011 — an exclusive recruiting event that brought together senior J&J business leaders and hundreds of the best and brightest MBA students from around the globe.

BNO has been a part of this prestigious, annual Johnson & Johnson event for a number of years. And it’s our job to make sure it’s an incredible experience for everyone. We apply the “BeVital” employer brand throughout the venue, produce engaging executive presentations, create signage and provide logistical support so that everyone is in the right place at the right time, and film the whole shebang.

This year’s Invitational was held in Florida, so after a busy two months of preparation, we headed South with a team capable of operating on little or no sleep. As with any event, challenges arise, but in true BNO form, we put out any fires quickly and quietly so the client never had to break a sweat. Actually, there were no fires, but there was a funny incident in the pool that proved we’ll go to any length for our client.

It’s a lot of hard work, but we definitely look forward to it every year. Not only are we producing some great work, we’re helping a great company attract the best talent in the world.

Play the video

SHARE:
July 18th, 2011

BNO @ SXSW

There are few things as truly delightful as beautiful design, compelling cinema, inspirational thoughts, and old-fashioned Texas-style barbecue. And so when BNO agreed to send six of us from the Interactive Department to SXSW in Austin, TX, the anticipated convergence of these things was enough to make us squeal with nerdy glee. We returned after 4 days of rubbing elbows with the chicest of the geeks, overflowing with newfound knowledge, suffering from BBQ withdrawal, and armed with plenty of video documenting our journey. The experience allowed us to reconnect with our respective crafts, reminding us all why we truly love to do what we do.

SHARE:
April 29th, 2011

BNO Take Your Child to Work Day 2011

BNO Work Day

The BNO office in Bridgewater looked a little bit younger on Thursday, April 28th. It was the first annual BNO Take Your Child to Work Day. A dedicated team of BNOers planned a full day of activities for children and relatives of the team members ranging in age from 6 to 11. Activities included BNO Bingo and Hangman, a branding and marketing exercise with the account management team, a resume and job interview event, demonstration of bar code scanning from the production department, and a green screen video shoot with the insanely creative video production team. At the end of the day, the children were even paid for a full day’s work! The day was a huge success and is sure to establish a new BNO tradition in future years. Check out more pictures on the BNO facebook page!

SHARE:
April 5th, 2011

Designing the Entire Brand Experience

360 degree image

I love Apple. It’s no secret. I’m as loyal as a customer can be. I sing its praises and attempt to convert new believers. I’m a true brand advocate.

In 2006, I purchased my first Apple product: a PowerBook G4. While I was immediately impressed with the intuitive user experience, the sleek, silver laptop body, and the crisp, bright LCD screen, my brand advocate status did not immediately take hold.

It actually took a poor brand experience to truly convert me.
Read More »

SHARE:

© 2009 2009 Baldwin & Obenauf Inc.