Following a considerable amount of hard work, on Friday, September 10, 2010, SPEX CertiPrep Group went live with two extensive and feature-laden websites, designed and developed by BNO. The sites are SPEX CertiPrep (www.spexcertiprep.com), which markets and sells Certified Reference Materials (CRMs) to scientists and laboratories throughout the world, and SPEX SamplePrep (www.spexsampleprep.com), which markets and sells sample preparation equipment for analytical spectroscopy.
The companies together have over a half-century of experience in providing superior materials and customer service to go along with each and every purchase. The challenge for BNO was to create an online experience that could live up to this standard. Working as a partner with SPEX CertiPrep and SPEX SamplePrep, we created two websites that exceed the expectations of consumers. The sites themselves are a study in user-centric design, while maintaining our client’s established business logic and integrating with their existing internal IT infrastructure. Site visitors are able to browse the entire catalogs of both sites via user-friendly predictive search or easy-to-navigate categories, place orders, download reference materials and chat live with support staff.
No matter how much time is spent on prototyping, designing, programming, and testing a website, the final product is best judged by the customers themselves. SPEX CertiPrep received their first web order on the new site a mere 30 minutes after going live. Later that same day they received an order from a customer who’d previously been turned off by the prior SPEX CertiPrep online experience. Here at BNO, these are the stories that we like to hear. While we pride ourselves on applying 360-degree innovative thinking to real world business problems, it makes it all worthwhile when we get to help our clients’ businesses grow and succeed.
